Current:Home > ContactChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Wealth Evolution Experts
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-12 02:58:29
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (519)
Related
- The Super Bowl could end in a 'three
- Vessel owner pleads guilty in plot to smuggle workers, drugs from Honduras to Louisiana
- Timothée Chalamet says 'Wonka' is his parents' 'favorite' movie that he's ever done
- Virginia woman wins $777,777 from scratch-off but says 'I was calm'
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Taylor Swift said Travis Kelce is 'metal as hell.' Here is what it means.
- Nikki Haley's husband featured in campaign ad
- As UN climate talks near crunch time, activists plan ‘day of action’ to press negotiators
- Tom Holland's New Venture Revealed
- Watch livestream: Ethan Crumbley sentencing for 2021 Oxford school shooting
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- 11 dead in clash between criminal gang and villagers in central Mexico
- Lawmakers seek action against Elf Bar and other fruity e-cigarettes imported from China
- Cantaloupe recall: Salmonella outbreak leaves 8 dead, hundreds sickened in US and Canada
- Sonya Massey's father decries possible release of former deputy charged with her death
- Timothée Chalamet says 'Wonka' is his parents' 'favorite' movie that he's ever done
- New Deion Sanders documentary series: pins, needles and blunt comments
- What’s streaming now: Nicki Minaj’s birthday album, Julia Roberts is in trouble and Monk returns
Recommendation
Where will Elmo go? HBO moves away from 'Sesame Street'
What makes food insecurity worse? When everything else costs more too, Americans say
On sidelines of COP28, Emirati ‘green city’ falls short of ambitions, but still delivers lessons
Here's the average pay raise employees can expect in 2024
Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
A pregnant woman in Kentucky sues for the right to get an abortion
Judge voids result of Louisiana sheriff’s election decided by a single vote and orders a new runoff
Indonesia suspects human trafficking is behind the increasing number of Rohingya refugees